Speaking at ARE 2011
I had the great honor to contribute to this year’s Augmented Reality Conference ARE 2011 in Santa Clara, California. My presentation was all about making AR technology accessible to non-technical people, it was about content management for geobased AR and cross-browser publishing. It was great to share and discuss some of the learnings from building the Hoppala Augmentation content platform.
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Session at O’Reilly Where 2.0 Conference
I’m grateful for the invitation to O’Reilly Where 2.0 Conference in Santa Clara, California. In my session “Geobased AR Content Management In the Cloud” I shared some insights about hurdles and obstacles in the development of mobile geobased augmented reality applications and introduced Hoppala, the cross-browser content platform for mobile AR. Read more…
Speaking at Creative Networks Birmingham
Creative Networks Birmingham is a monthly gathering of people who currently work in the creative and digital media industries and of students and graduates. I’m grateful for the opportunity to contribute to the january Creative Networks event “Apps World: The next generation – augmented reality, games development and the digital agency.” My presentation was all about mobile augmented reality, starting with an overview of what’s already out there today we walked through some visionary future tech and applications in the mobile augmented space. Our main message: let the creatives jump in! Read more…
Mentoring at XMediaLab Sweden
I’m very happy I had the great honor to speak at XMediaLab Sweden in Malmö this january. XMediaLab events follow a very unique format. This one was specifically dedicated to location based services, it consisted of a conference day packed with interesting talks plus a two days workshop, the so called lab. During the lab conference speakers become mentors to work one-on-one with selected digital media businesses and project teams. The lab was held at a beautiful traditional countryside location, which certainly added good spirits. Read more…
Making Mobile Marketing Work – Workshop in Birmingham
The Berlin Wall 3D once again served as a great showcase of what can be done in mobile augmented reality at Making Mobile Marketing Work workshop in Birmingham on december 1st. The workshop was presented by DMA in partnership with Business Link West Midands and the NTI-New Technology Institute, part of Birmingham City University. Making Mobile Marketing Work was a one-day practical workshop demonstrating how to take mobile marketing beyond SMS using a range of channels to create stimulating, effective and engaging marketing campaigns. It was part of the European Creativity Voucher which is a current project that sets to enable companies in different EU countries to collaborate and work together.
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Speaking at ARCH Meetup at IMI University
This time Swiss AR meetup group aimed at assisting professionals in the tourism trade and vendors who are serving the tourist market to get familiar with augmented reality and to explore the use of AR for their local visitors and businesses. Hoppala executed a couple AR tourism projects before. I presented “Berlin Wall 3D” as well as “Rhônes-Alpes Tourism” to name just a few. It was fun to join the intense discussions later the day. Read more…
Mentoring Workshop at DMMK / Create10
This year I joined Germanys multimedia congress DMMK and international conference for creative industries Create10 in Stuttgart. I had the great honor to add to the expert team of the “Visual experience” and the “Mobile experience” workshops. Create10 is succeeding the Creativity World Forum 2009, and together with the DMMK two days conference it is one of the major digital media conferences in Germany. It was held at Stuttgarts creative center in the Römerkastell. Read more…
Augmented Reality & TV – On stage with Dale Herigstad at ARWorld
It was a great honor to speak with Dale Herigstad at Germany’s augmented reality event ARWorld in Düsseldorf last monday. Dale Herigstad is chief creative office at digital media agency Schematic, he’s an internationally recognized thought leader on the future of media consumption in an interactive and many-screen world of increasingly rich media interfaces and was part of the research team that developed the visionary gestural interfaces that first appeared in the movie “Minority Report”. In our presentation “From science fiction to fact” we pointed out the intersection of content consumption in augmented reality and TV. Read more…
Speaking at Voice+IP Frankfurt
This tuesday I talked about business opportunities in mobile augmented reality at the Voice+IP conference in Frankfurt am Main, Germany. With approximately 1.500 participants the Voice+IP conference is the most influential IT, TK and mobile-communication summit in Germany. Board members of the most known companies talk about how the future of communication will influence our lives and point out upcoming business opportunities. Read more…
Keynote at MobileTechConference 2010
I had the great honor to give one of the three keynotes at this year’s MobileTechConference – besides Microsoft and Google. The subject of my talk was “Augmented Reality – From Science Fiction to Mass Medium”. It covered the current state of Mobile AR, sketched out the different pieces of technology that will make their way into the industry and pointed out how they will possibly play together very soon. Besides all the fancy tech we talked about the business side of Mobile Augmented Reality and shed some light on what is driving the different players in the industry and their business cases. Read more…
