Making Mobile Marketing Work – Workshop in Birmingham

The Berlin Wall 3D once again served as a great showcase of what can be done in mobile augmented reality at Making Mobile Marketing Work workshop in Birmingham on december 1st. The workshop was presented by DMA in partnership with Business Link West Midands and the NTI-New Technology Institute, part of Birmingham City University. Making Mobile Marketing Work was a one-day practical workshop demonstrating how to take mobile marketing beyond SMS using a range of channels to create stimulating, effective and engaging marketing campaigns. It was part of the European Creativity Voucher which is a current project that sets to enable companies in different EU countries to collaborate and work together.
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