Making Mobile Marketing Work – Workshop in Birmingham

The Berlin Wall 3D once again served as a great showcase of what can be done in mobile augmented reality at Making Mobile Marketing Work workshop in Birmingham on december 1st. The workshop was presented by DMA in partnership with Business Link West Midands and the NTI-New Technology Institute, part of Birmingham City University. Making Mobile Marketing Work was a one-day practical workshop demonstrating how to take mobile marketing beyond SMS using a range of channels to create stimulating, effective and engaging marketing campaigns. It was part of the European Creativity Voucher which is a current project that sets to enable companies in different EU countries to collaborate and work together.

Mark Brill - Mobile Marketing Strategist...

...talking about Berlin Wall 3D in AR

It was great to join the workshop and get a chance to network with businesses in the West Midlands, who want to explore how mobile marketing could work for their business. The workshop was aimed at brand marketers and mobile agencies and was presented by famous UK mobile marketing expert Mark Brill. I feel honored that Mark chose Berlin Wall 3D as a glimpse into the future of mobile communication in his presentation about “Building the perfect App”.

Other interesting speakers included Jason Cross from Incentivated, speaking about effective sms campaigns and Jo Garcia from Velti who talked about optimising mobile advertisement through different advertising formats. For more coverage visit the Birmingham City University blog.

Mark Brill and me presenting the European Creativity Voucher

About Marc

Marc René Gardeya is founder and CEO of Hoppala Agency, Germany. He built and operates Hoppala Augmentation, the world's largest developer community and content creation tool for geobased AR, and he received international recognition for rebuilding the Berlin Wall in AR on a consumer mobile device. He built AR experiences for several international campaigns, large scale tourism applications as well as non-profit educational projects. Marc is developing core technology in the field of mobile augmented reality and computer vision. He built the real time SLAM 3D optical tracker and the foundations of the monocular 3D reconstruction system on an iPad2 for Dekko Inc., San Francisco. He is an international speaker, mentor and trainer. Marc has a Masters degree in Mathematics and Computer Science and has been working in the field of software engineering for more than 10 years.
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