Creative Networks Birmingham is a monthly gathering of people who currently work in the creative and digital media industries and of students and graduates. I’m grateful for the opportunity to contribute to the january Creative Networks event “Apps World: The next generation – augmented reality, games development and the digital agency.” My presentation was all about mobile augmented reality, starting with an overview of what’s already out there today we walked through some visionary future tech and applications in the mobile augmented space. Our main message: let the creatives jump in!
Our goal at Hoppala is to enable creatives to step into mobile augmented reality technology. Therefore we developed Hoppala Augmentation. Hoppala Augmentation is the world’s largest content management platform for mobile augmented reality applications. It provides a simple graphical web interface thath allows for the publication of contents in all major augmented reality browsers with just a few mouse clicks – especially designed for non-tech people. Hoppala Augmentation facilitates hands-on experience with mobile augmented reality technology.
As a member of the panel we looked at how the app phenomenon has boosted sales of products such as iphones, ipads and android phones. However the “what” and the “how” of mobile augmented reality applications still needs to be figured out, we’re just at the beginning and a couple questions about the actual execution in mobile ar still need to be figured out.
Panel Chair was Jason Hall, Head of Innovation at Screen West Midlands. The event was hosted by Fazeley Studios at their work space for digital and creative businesses in Birmingham and sponsored by the BSEEN project which is funded by Be Birmingham via the Working Neighbourhoods Fund, managed by Birmingham City Council and delivered in partnership with Aston University, Birmingham City University and University of Birmingham.
