AR project at San Diego’s School in the Park

Patrick O’Shea, Assistant Professor of Instructional Technology at Appalachian State University, USA, created an awesome educational mobile AR game experiment for his classes in spring 2010. He created four beautiful stories with different characters and built a scavenger hunt like game-play around it. The AR part of the game takes place in the beautiful gardens of the San Diego Museum of Art. The whole setup and gameplay was powered by Hoppala Augmentation AR backend technology. We asked Patrick to comment on the project and tell us about the lessons learned with mobile AR technology. Read more…

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Panel at 2bAhead ThinkTank

More than 200 CEOs, innovation managers and marketing strategists met at the 9th 2bAHEAD Innovation Think Tank at Schloss Oelber near Braunschweig, Germany, from 15.6.-16.6.2010, to discuss the most important trends of the next 10 years. It was a great honour to join a panel discussion about “Life in Augmented Realities – Entering the DATA Economy” together with Dale Herigstad, Chief Creative Officer at Schematic, Xavier BringuĂ©, Vice President IPTV and Digital Home at Orange France Telecom Group and Carsten Kraus, CEO at Omikron. Read more…

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