Mentoring at XMediaLab Sweden

I’m very happy I had the great honor to speak at XMediaLab Sweden in Malmö this january. XMediaLab events follow a very unique format. This one was specifically dedicated to location based services, it consisted of a conference day packed with interesting talks plus a two days workshop, the so called lab. During the lab conference speakers become mentors to work one-on-one with selected digital media businesses and project teams. The lab was held at a beautiful traditional countryside location, which certainly added good spirits.

The XMediaLab conference was held at the Orkanen Creative Hub in Malmö and included top speakers like Dale Herigstad, Tomi Ahonen and Noah Falstein. The organizers brought experts in the field of media, mapping and location services from all around the world to share business and technological ideas and explore the integration of location services and proximity in this new era of digital media. I contributed “Mobile Augmented Reality – From Science Fiction to Fact”.

The lab was held at Örenäs Slott Castle, a beautiful castle out in the countryside, right next to the sea. For two days selected teams scheduled talks with mentors from different disciplines on an hourly basis. I personally spend two days constantly talking about Augmented Reality and Mobile. It was great fun, and we all learned a lot. It was an ongoing brainstorming weekend, very productive and very inspiring.

Interview at XMedialab about Hoppala and our main message at XMedialab.

About Marc

Marc René Gardeya is founder and CEO of Hoppala Agency, Germany. He built and operates Hoppala Augmentation, the world's largest developer community and content creation tool for geobased AR, and he received international recognition for rebuilding the Berlin Wall in AR on a consumer mobile device. He built AR experiences for several international campaigns, large scale tourism applications as well as non-profit educational projects. Marc is developing core technology in the field of mobile augmented reality and computer vision. He built the real time SLAM 3D optical tracker and the foundations of the monocular 3D reconstruction system on an iPad2 for Dekko Inc., San Francisco. He is an international speaker, mentor and trainer. Marc has a Masters degree in Mathematics and Computer Science and has been working in the field of software engineering for more than 10 years.
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