The European AR Business Conference, ARBCon, provided a forum to talk about the business aspect of Augmented Reality. I was very happy to contribute my story “Mobile Augmented Reality – Mass Market and Business Opportunities” that pointed out the similarities between the history of Mobile Augmented Reality in the last 1.5 years and the evolving world wide web in the last 15 years. Read more…
Speaking at European AR Busines Conference
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Berlin Wall 3D
The Berlin Wall is back – in Augmented Reality! Experience german history at an historical place, right in the middle of germanys capital. Use your handset to follow the wall at the former border line at Brandenburg gate, the Reichstag and Potsdamer Platz and experience the Berlin Wall in it‘s original size. Do you have an idea how it feels to have this huge concrete barrier right next to you? Go and find out. It‘s incredible! Read more…
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Talk at IT Stammtisch Stuttgart
The “IT Stammtisch” Stuttgart dedicated this month’s meeting to Augmented Reality, one of the next big things in IT. Toghether with Heiko Bäuerle from KET we shed some light on markerbased and markerless Augmented Reality applications for desktop and mobile use, presented showcases and explained the technology behind it. Read more…
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3D Mobile AR and Social: Hoppala goes Easter
“Hoppala goes Easter” is the 3D Mobile Augmented Reality easter greeting service developed by Hoppala. Choose from our selection of beautifully designed three dimensional easter eggs and place them wherever you want and even leave a message for your friends – on the web or directly from the mobile, right where you are. Find your friend’s eggs in Augmented Reality using the “Hoppala goes Easter” application for Layar. Walk around your eggs and enjoy attached audio. Read more…
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Speaking at Mobile Monday Düsseldorf
This month’s Mobile Monday Düsseldorf was all about Augmented Reality and why AR will be the future for mobile communications. More and more services are being developed to serve information at current locations and the vicinity. Layar is one of the leading platforms for Mobile Augmented Reality. I introduced the Layar platform and some of the latest usecases from all around the world. Read more…
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Interview with RTL at Mobile World Congress Barcelona
Yesterday at Mobile World Congress in Barcelona I talked to team from german TV station RTL for an interview about Mobile Augmented Reality. MWC is the world’s largest exhibition for the mobile industry. And this year we saw a remarkable headstart of many Android handsets from various manufacturers which is very interesting from a Mobile AR point of view since most of these new devices are AR capable. Also Samsung introduced its new Bada platforma, Microsoft announced Windows Phone 7 and Layar won two awards at the Mobile Premier Awards. Read more…
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Outside Art 3D
In fall 2009 Hoppala joined the second Layar Beta Developers Programm to work with the newly announced 3D features before they went public.
We created the next-to-you layer Outside Art 3D to showcase the 3D models in Augmented Reality space. Outside Art 3D lets you explore lost art installations in a new local context: they appear just right next to you, no matter where you are. Read more…
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Shackbox
Shackbox is the most complete hamradio Linux live CD for amateur radio operators created by Hervé Pellarin. The Shackbox map project’s main goal is to offer the most complete frequency book in Mobile Augmented Reality. Hoppala provided the backend technology to run the Shackbox Mobile AR application in Layar. Read more…
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ARwalk Art 3D
Hoppala provided the backend technology to our partner Superimpose to run one of the first 3D Mobile Augmented Reality applications for Layar: ARwalk Art 3D.
Superimpose again proved the awesomeness of 3D in Mobile AR. They hung up an upscaled version of this famous design by dutch artist Piet Mondrian (1872-1944) in the sky – in augmented space. Using your handset you can literally explore the three dimensional structures. Read more…
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Mobile AR for U.S. ticketing service Ticket Channel
Hoppala developed a Mobile Augmented Reality application for U.S. ticketing service Ticket Channel. The Ticket Channel application for Layar is available for Google Android phones and Apple iPhone. It uses the mobile device’s camera, GPS, and compass to access local points of interest allowing users to buy tickets immediately.
The Layar Reality Browser allows mobile users to panoramically scan their environments 360 degrees in real-time for live events in their city or neighborhood based on a selected radius and GPS location. Read more…
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