Mobile AR for “Gelbe Seiten”, Germanys No. 1 yellow pages

“Gelbe Seiten”, Germanys number one yellow pages, launched their augmented reality application developed by Hoppala. We provided a full-service solution for “Gelbe Seiten” from concept work, setup and design up to the actual implementation of the Augmented Reality experience and additional mobile web pages and testing. Hoppala can offer all these services combined. That significantly reduces communication overhead, speeds up development and makes project management very easy for our customer.

We connected the “Gelbe Seiten” layer to the existing Gelbe Seiten database, which means that every geocoded data of “Gelbe Seiten” is now available in Mobile Augmented Reality. We also created additional mobile web pages for every Gelbe Seiten item to show detailed information like opening times, ratings or fotos.

When you work closely with a brand like Gelbe Seiten, you really need to take care about every detail. Therefore we pulled together all the requirements first and created a layer concept in very close cooperation with Gelbe Seiten. Having experience with layer development for a long time helped a lot to forsee potential pitfalls and to suggest options.

There were basically two major challenges: one was to design the layer as close to the Gelbe Seiten corporate identity as possible. And secondly we needed to hook up the Gelbe Seiten layer with the existing Gelbe Seiten database, which is a huge system. Together we pulled it off, it was great to work for Gelbe Seiten Deutschland!

The “Gelbe Seiten” yellow pages are published by 16 german Gelbe Seiten publishers and DeTeMedien GmbH, a subsidiary of the Deutsche Telekom Group.


Visit the Hoppala Gelbe Seiten gallery on Flickr.

About Marc

Marc René Gardeya is founder and CEO of Hoppala Agency, Germany. He built and operates Hoppala Augmentation, the world's largest developer community and content creation tool for geobased AR, and he received international recognition for rebuilding the Berlin Wall in AR on a consumer mobile device. He built AR experiences for several international campaigns, large scale tourism applications as well as non-profit educational projects. Marc is developing core technology in the field of mobile augmented reality and computer vision. He built the real time SLAM 3D optical tracker and the foundations of the monocular 3D reconstruction system on an iPad2 for Dekko Inc., San Francisco. He is an international speaker, mentor and trainer. Marc has a Masters degree in Mathematics and Computer Science and has been working in the field of software engineering for more than 10 years.
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