I’m grateful for the invitation to O’Reilly Where 2.0 Conference in Santa Clara, California. In my session “Geobased AR Content Management In the Cloud” I shared some insights about hurdles and obstacles in the development of mobile geobased augmented reality applications and introduced Hoppala, the cross-browser content platform for mobile AR.
Building contents in mobile AR today is still primarily a question of building technology. And unfortunately most of the tech guys aren‘t the most creative on the planet, and on the other hand, creatives usually aren‘t so much into tech. We want to bridge that gap. We want to open the doors for the creatives and help them focus on the real thing: building great applications.
This is why we built Hoppala Augmentation, the content platform for geobased augmented reality applications. Hoppala Augmentation provides an easy way for non-technical creatives to start experimenting with geobased augmented reality.
It allows you to build your own augmented reality contents with just some mouse clicks. It simply runs in your browser, there’s no software installation required and no coding needed at all.
And the cool thing is: Hoppala serves all the three major AR browsers from the same data source. This means, you create your content once, and publish it everywhere: on Layar, Junaio and Wikitude.
At Hoppala we‘re putting every mobile AR idea to a test. It‘s a simple test, just one question: Why don‘t you just draw it on a map?
In fact, many geobased AR applications of today work pretty fine on a map, e.g. ATM finders. But we want to go further, we want to push the envelope and explore what you can add with ar. So for us it‘s all about the content, the content and the content. We’re building mobile AR applications, that simply don’t work without AR. Have a look at “Hoppala Goes Easter”, “Woombamania” or the “Berlin Wall” project. These do not work on a map at all. They clearly leverage the 3D, spatial, real world character of mobile augmented reality.
Hoppala Augmentation is the content platform for everybody to experiment with mobile AR and figure out the next great application – one that doesn’t work on any map.
